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Iridium SS09 "Season of success in science"

Fashion label Iridium's Spring/Summer 09 collection titled 'Season of success in science' has an eccentric mix of street and dressy aesthethics. The brand references science in this collection probably because of the scientific precision applied in its design and manufacturing process.
This is another brand that is in touch with the current male fashion consumers psyche. Plaid is du jour as well as accessories and there is a great mix of both fashion elements in the collection. The use of color brings also brings out the summery vibe and gives the collection and added appeal.