Burberry launched Art of The Trench – an evolving celebration of the iconic Burberry trench coat on the 9th of November. Art of The Trench is a new Burberry digital platform with social networking functionality.
The site will be an ongoing project between Burberry and some of the world’s leading image makers, building a living testament to the trench coat with regular collaborations being announced.
Burberry will invite site users to submit their own portraits to feature on the site, creating a body of images reflecting personal trench coat style across the globe.
For the launch of the site, Burberry Creative Director Christopher Bailey commissioned a collection of photographs of trench coats wearers taken by photographer Scott Schuman of The Sartorialist.